The Worlds First Dynamic Architecture

The Dynamic Architecture building, which will be constantly in motion changing its shape, will be able to generate electric energy for itself as well as for other buildings. Forty-eight wind turbines fitted between each rotating floors as well as the solar panels positioned on the roof of the building will produce energy from wind and the sunlight, with no risk of pollution. The total energy produced by this inbuilt ‘powerhouse’ every year will be worth approximately seven million dollars.

Each turbine can produce 0.3 megawatt of electricity, compared to 1-1.5 megawatt generated by a normal vertical turbine (windmill). Considering that Dubai gets 4,000 wind hours annually, the turbines incorporated into the building can generate 1,200,000 kilowatt-hour of energy.

As average annual power consumption of a family is estimated to be 24,000 kilowatt-hour, each turbine can supply energy for about 50 families. The Dynamic Architecture tower in Dubai will be having 200 apartments and hence four turbines can take care of their energy needs. The surplus clean energy produced by the remaining 44 turbines can light up the neighborhood of the building.
However, taking into consideration that the average wind speed in Dubai is of only 16 km/h the architects may need to double the number of turbines to light up the building to eight. Still there will be 40 free turbines, good enough to supply power for five skyscrapers of the same size.
The horizontal turbines of the Dynamic Architecture building are simply inserted between the floors, practically invisible. They neither need a pole nor a concrete foundation. In addition, they are at zero distance from the consumer, which makes maintenance easier.

The modern design of the building and the carbon fiber special shape of the wings take care of the acoustics issues. Producing that much electric energy without any implication on the aesthetic aspect of the building is a revolutionary step in tapping alternative energy sources. Furthermore, this energy will have a positive impact on the environment and economy.
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Google Adwords History

AdWords is Google's flagship advertising product and main source of revenue. AdWords offers pay-per-click (PPC) advertising, and site-targeted advertising for both text and banner ads. The AdWords program includes local, national, and international distribution. Google's text advertisements are short, consisting of one title line and two content text lines. Image ads can be one of several different Interactive Advertising Bureau (IAB) standard sizes.

Google's AdWords division is based in Ann Arbor, Michigan.^[1].

Pay-Per-Click advertisements (PPC)

Advertisers specify the words that should trigger their ads and the maximum amount they are willing to pay per click. When a user searches Google's search engine on www.google.com (or the relevant local/national google server [e.g. www.google.fr for France]), adverts (also known as creatives by Google) for relevant words are shown as "sponsored links" on the right side of the screen, and sometimes above the main search results.

The ordering of the paid listings depends on other advertisers' bids (PPC) and the "quality score" of all ads shown for a given search. The quality score is calculated by historical click-through rates and the relevance of an advertiser's ad text and keywords[1], as determined by Google. The quality score is also used by Google to set the minimum bids for an advertiser's keywords.^[2]. The precise formula and meaning of relevance and its definition is in part secret to Google and whose parameters can be dynamically changed.

The auction mechanism that determines the order of the ads has been called a "generalized second price" auction. It is a variation of the Vickrey auction.

Birds Smiling in the Sky???(RARE IMAGES)

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World's tallest sky homes

Sky homes and urban parkland - a new 'green heart' for surfers paradise

Marchese + Partners design for 'evo' has been formally submitted as an Expression of Interest to the Gold Coast City Council. The $850 million proposal was prepared for Portberg Properties and includes two residential towers (101-storeys and 70-storeys) set amongst a 7000m2 public park. When constructed the e1 tower will eclipse Q1, currently the tallest building on the Gold Coast. The development is made up of two towers that have an organic form - e1 and e2. e1 is a 101 storey residential tower, it penetrates the ground to allow a cascade of water to stream into the new transit centre and retail level below. At its peak a revolving restaurant is planned to give unobstructed views of the Gold Coast. e2 is a 70 storey tower twisting and curving out of the landscape. Both towers feature sky gardens that grow within the sculptured form of the buildings. The towers sprout from the substantial urban parkland proposed for the ground level of the site which will become the new 'green heart' of Surfers Paradise.



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